Blog Mutrition Maandag

Marketing Monday – Iron Content Claims
Have you ever wondered which products contain iron or make content claims about it?
Some do, like Frutesse Extra Rinse Appelstroop (apple spread), while others, such as Tahin (sesame spread), contain iron but don't mention it at all.

Marketing Monday ---- swapper marketing
Recently, Albert Heijn launched the Swapper campaign in Belgium to promote healthier eating. I like – do you?
I like because every initiative that promote delicious & nutritious food habits is a win!

Marketing Monday ---- veggie & pulses in can or jar?
When you're looking for shelf-stable vegetables & pulses, what do you prefer, can or jar?
During a recent supermarket visit I noticed the difference between the shelfves of cans and jars.

Marketing Monday ---- Bring-Your-Own-Packaging Retail
Bring-Your-Own-Packaging: A Retail Revolution?
A bold concept in theory—great for the planet, but is it also great for people?
In practice, it presents real challenges—not just for profitability but also for consumer adoption.

Marketing Monday ---- Market ing & Market intel
A shout out to these 2 topics, they're so related
Last week the annual Marketing Facts Book 2025 landed on my doorstep.
Chapter 0 marketing diagnose covered the analyses of the market, to be started at the customer and highlighted a DIKW pyramid of Rodenberg.
A confirmation...

Marketing Monday ---- Fruit/veg marketing
Fruit & veg consumption decreased last year ;-(
Fresh Produce Centre stated that fruit declined 4% and vegetable declined 2% (see comment link to article). Does the marketing of fruit & veg favours extra attention?

Marketing Monday ---- Horecava marketing thoughts
The week after 4 days Horecava, largest foodservice event in lowlands.
The marketing take aways of Mutrition (and fellow food pro's)

Marketing Monday ---- (supermarket) bread, delicious & nutritious?
Is bread category differentiated or standardized?
Last month I've joined the second session of 'graan gesprekken' about 'tasty tarwe' (wheat).

Marketing Monday ---- marketing = like offshore sailing
This first marketing Monday of this new year = about the metaphor 'marketing is like offshore sailing'.
This first marketing thought = about the question how you're going to optimize your marketing coming year?

Marketing Monday ---- Chocolate pack & branding
With December halfway, a topic on chocolate fits well in this chocolate month;-)
I'd like to share an observation around branding on chocolate packaging where there's great opportunity to optimize!