Blog Mutrition Maandag

Mutrition Maandag opent de week met een marketing- en nutritiongedachte die schuurt, verdiept en verbindt. 
Over gezondlekker, omdat gezond óók lekker mag zijn. 
Over Marketing Verbeterend Ondernemen, omdat marketing meer is dan reclame. 
En over zeilen, een mooie metafoor voor markt dynamiek ;-)

~ USP and UBR ~

26/08/2024

Unique Selling Point is widely known and attempts are often made to define a USP for a brand or proposition.
When the Unique Buying Reason is questioned the opposite seems to be the case, only a few research this and spend efforts to define this.
In addition to the UBR of your target audience it could also be...

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