~Creativity irt marketing~
Inspired by a nice column about the marketer and the
necessity of creativity (see link below).
Based on numerous food projects where creative,
original ideas were needed to achieve original and smart output
Given the low success rate of food innovations and/or
renovations
The saying 'If you do what you did, you'll get what you got'
has today the addition of '….you'll no longer get what…' as the world changed
in the meantime
It is a no-brainer that it is wise to invest on resources in marketing & concept development of food propositions.
It make sense to have a multi-disciplinair team that has diversity among team members and enrich the team with some pro's from outside the organisation.
However, when I contact food companies it is often the first response that status quo is fine and support in strategic marketing and concept development is not needed or not enough priority to allocate budget for it.
Let me help you, let us spend 2-3 sessions in 2-3 weeks time
Let us exhange thoughts on your food business case, explore synergy between your team and my creative & strategic approach and co-create on scenario's and options to tackle the issues
It will provide a fresh view on your company, market and competitors.
It will provide several new thoughts, approaches and energy for execution.
Reading tip - column by Julian Stevense:
Examples of column thoughts:
- It is 'resourcefulness' that's typical for succesful people according to Tony Robbins - enrich your team with Mutrition
- Creativity is one of the most important preconditions for long term success
- Marketers are conditioned to use left and right sides of the brain, hence link creativity with rational thinking - I call it 'applied creativity'
