Marketing metaphore sailing

Marketing Monday ---- Marketing metaphore sailing
The metaphore of sailing towards marketing resonates well.
Response on the Mutrition day program receives mainly smiles.
Hearing others referring to this metaphore gives me a big smile😊

In a podcast 🎧 'the meeting free work week' by Arjen Banach who was invited at Eindbazen this metaphore was touched upon (min 40 onwards).

Marketing as sailing - Questions to navigate by are:

What is the wind in our sails? ⛵What is the wind in our market/company/brand?

What are the rocks in the sea? ⛵Which roadblocks do we see in our markets?

Is our island still our island? ⛵Are we still on target or is it moving?

Which treasure do we hope to find? ⛵What is our ultimate ambition?

What is the engine on our boat? ⛵Which driving force(s) do we have/see/want?

Who are the pirates in our sea? ⛵Which threats do we face in our market?

This simple but rich metaphor helps turn abstract strategy into tangible imagery. It invites reflection and makes conversations about brand and market positioning more human, memorable and actionable.

⛵Step on board – a marketing day on the water

With the sailing season in full swing and the holiday season on the horizon.
I'm happy to see when you'd like to spend a day on board enjoying Dutch waters and zoom out on your marketing management!

Step on board with 3-4 members of your commercial/leadership team and we'll have a meeting free day whilst diving deep in the company's marketing status 🤙

💡 Kickstart your week with this blend of marketing & nutrition thinking
🤝 Ready to tackle your market challenge with Mutrition?
🔗 https://www.mutrition.nl/blog-marketing-monday