Marketing Monday ---- Marketing is tying together supply & demand
It may sound straightforward but in practice, especially in the food sector, it's as nuanced as offshore sailing. When you're sailing far from shore, the map alone isn't enough. You have to read the wind, adjust your sails, and keep the whole crew aligned. There's no single right...
Align short with longer term and aim to create a healthy business is what strategic marketing provides.
A healthy business is a metaphor for a healthy person. Applying marketing models will broaden your perspective on the company, customers and competition. It will define your strategy that in turn guide your tactics and operations so that you're not only doing the right things, you're also doing the things right!
Align gut feeling with facts to make better decisions! Maximize the Return on Intelligence of existing data and translate that into knowledge that in its turn is applied to your business. That will identify blind spots for which feasible market research can be determined. Several food categories lack the budget or coverage for comprehensive primary market research, through triangulation and creativity an educated guess is pursued increasing the quality and validity of insights.
The concept approach in the food sector provide opportunities to improve the match between demand & offering. For Mutrition the focus is to align taste with nutrition developed into concepts having in mind that every food brand/product is first and foremost to be delicious and nowadays at the same time to be nutritious (depending on the category).
Through recipe optimization, renovation or even innovation current concepts can be optimized or new categories can be developed.
Create an understanding and vision on the European seaweed market through market research and expert interviews. Structure of research is around hindsights, insights and foresights.
What are claims, why and how they can enrich (or endanger) the food business case. This is what was discussed by Mutrition with a group of farmers aiming to improve and secure their business case with the potential use of claims.
Commercial development of the market in Scandinavia and Great Britain for functional ingredients substantiated with clinical studies. Next to food supplements also food and drink market.
