A series of brief articles being published by Mutrition on Monday's being
Marketing Monday.....to start the week with a marketing
inspired thought that makes your food business healthier
Marketing Monday --- Flower Farm vs cat champ, who will flourish?
Flower Farm seem to alter their bold positioning, they seem to be shifting their narrative from "no palm oil" to "only sustainable palm oil.
From a marketing standpoint, I'd say: finally. This is a much-needed evolution in their positioning and a more credible, long-term direction.
Marketing Monday ---- Marketing lessons family weekend?
A family weekend is an interesting gathering that gives me several thoughts & observations.
In retrospect they might even provide some marketing lessons😉
Is such a lesson: routines over situation?
Marketing Monday ---- Marketing metaphore sailing
The metaphore of sailing towards marketing resonates well.
Response on the Mutrition day program receives mainly smiles.
Hearing others referring to this metaphore gives me a big smile😊
Marketing Monday ---- conical vs straight shaped jars
Although I usually applaud outliers, those who dare to be different, Verstegen's use of conical jars for their spice range raises an eyebrow.
Marketing Monday ---- budget claim for deliciousnutritious food
Would that work, a proposition where deliciousnutritious food concepts bear a budget claim? A price per portion next to price per kg?
What if brands and retailers helped customers better understand not just how much they're paying, but what they're really getting for their money in terms...
Marketing Monday ---- ROZO & ROZI
While on holiday the question arises, write the weekly Marketing Monday post yes or no?
Marketing Monday ---- Mutritionist….Mutri….what?
Let's explain the what, why and how around my self-appointed title: Mutritionist
And what the link is with the marketing thought this week;-)
Marketing Monday — Wordplay to Boost Branding
This week, my marketing radar locked onto a fun and clever theme: wordplay in branding.
I spotted a variety of ads using creative twists of language that shows how wordplay can be a powerful tool to build brand identity, create emotional appeal, and boost recognition.
Marketing Monday ---- Market research for the P of Promotion?
🤔 Wait… Isn't market research just for consumer insights?
Well, yes. But what if it could do more?
Here's a marketing perspective on how market research can have a powerful secondary function: promotion
Marketing Monday: Clean Label in Gnocchi?
One might assume that gnocchi, like pasta, is inherently a clean-label product—simple and traditional. However, during my visit to the Food Ingredients Expo in Frankfurt last November, I had an intriguing conversation with Dawid Semrau from Eco-Corn, a dried potato supplier. When he mentioned "clean-label...
