A series of brief articles being published by Mutrition on Monday's being
Marketing Monday.....to start the week with a marketing
inspired thought that makes your food business healthier
Marketing Monday ---- Well-being a competitive advantage?
If it is up to WOW | World of Wellbeing, it is! Not just a benefit, a basic right that from a company point of view creates a competitive advantage, I'd say….oh yes, bring it on…..
Marketing Monday ---- FI Europe 2024 take-aways
Marketing Monday ---- Nespresso paper coffee cups, indeed irresistible?
Great move but also a great way of wording?
Marketing Monday ---- Marketing irt exhibition
The marketing toolkit contains various promotion tools where an exhibition is still an often used tool even though there are plenty of alternative communication options.
Marketing Monday ---- Food Ingredients Frankfurt road trip?
Plans to visit Food Ingredients Europe 19-21 November and yet to plan your travel?
BE WELCOME TO JOIN my road trip including shop visits NL/DE!
Marketing Monday ---- Wholegrains proposition challenge
Taste & health are challenging to unite from a marketing proposition.
Consumers seem to have an association that 'healthy' is not as tasteful as 'indulgence' or 'unhealthy'.
Fibers in our diet are however a necessity and wholegrain flour contribute to that.
The image of marketing is debatable, the MarCom is mainly seen!
The relevance to spend time & budget is therefore too often questioned.
A missed opportunity, because bringing need with offering in a smart way together = what marketing is to me!
You've got apples....and apples
FruitMasters compared "apples with apples", extensively.
In co-operation with market leader Essensor and research authority Wageningen University & Research. The objective is to set a new standard in the apple category with a 'smaakwijzer', a taste-test.
Inspired by a nice column about the marketer and the necessity of creativity (see link below).
Based on numerous food projects where creative, original ideas were needed to achieve original and smart output
Given the low success rate of food innovations and/or renovations
The saying 'If you do what you did, you'll get what you got' has...
The million-dollar answer is not in this Marketing Monday thought.
The interest & aspiration to find a solid answer is in this thought!
Seaweed = promising
Seaweed has many fans, mostly in the 'seaweed bubble'
Seaweed bubble covers mainly the industry, mass market however not yet
Mass-market(ing) of seaweed is the main challenge today!
