Mutrition programs

Program 1: Marketing like offshore sailing

The metaphor of sailing a boat for the marketing function is often made.
The complexity of sailing a boat provides several similarities. For example that everyone on board contributes to the flow of the boat, likewise everyone in the company contributes to the market performance.

Two reasons why it is useful to apply this metaphor to your company & business.

• For the marketeers in your company it provides a framework to create & maintain a comprehensive marketing program covering strategy, tactics and operational level
• For the non-marketeers it can help to understand why, what and how marketing is relevant and is an integrated part of their specific job function

The result will be a broader and deeper understanding & application of your marketing within your company & personnel = a healthier business!

Apply this metaphor to your company on location, on a sailing boat!

Mutrition can take up to 4 people a day out on the water and combine theory with practice. With over 20 years experience in both, marketing & sailing, a constructive and enjoyable day is secured. The investment for a whole day including catering is €450,- and can be extended with pre- and postmeetings to increase the return of the day.

This is a nice change of scenery into a floating meeting room which will contribute to the metaphor of marketing is like offshore sailing.

Relevant for marketing manager, brand/product manager, commercial manager, customer service, business owners as well as other departments in a company like operation manager, R&D manager, Q&A manager.

Be welcome to request a brief call to see when and how this can be scheduled for your team, an email to ruud@mutrition.nl and we'll give you a call (Eng/Dutch).

Program 2: Market intelligence for an educated guess

Nothing is for sure and we can't predict the future.
At best we can have an educated guess to make better decisions.

Develop knowledge from the enormous amount of data & information that's in and around your company.

That is the aim of this program.

Three challenges are typically seen around this topic.

• Exploit current, existing data irt market intel objectives
• Develop knowledge/insights from your data and experience (through DIKW model)
• Be(come) smart in your knowledge management & integrate it in your company policies

It are these 3 challenges that are used as a framework for this market intel program.
Every challenge will be worked upon in a project set up.
Team size and project duration can vary dependent on available time and budget.

This program can already give return on intelligence with 3 x 2 hours sessions supported with 5-10 hours 'homework'.

Suits very well for a business insights pro's, market analyst/researcher and (small) business owner.

Be welcome to request a brief call to see if and how this can work for your company, an email to ruud@mutrition.nl and we'll give you a call (Eng/Dutch).

Or book directly an introductory session of 2 hours where the first challenge is worked upon and will provide directions where your market intel heads to.
The investment is only €119,- which is being returned when a project follows this introductory session.

Program 3: Delicious & nutritious food concept

Taste = king & convenience = queen

This quote is often used in the food sector.

Indulgence has unhealthy associations, healthy is seen as not or less tasty

This relation is often made by the consumer.
However, everyone has an interest to be healthy and maintain its quality of life through ageing.

However, a typical food pattern of consumers is far from ideal and dominated by taste, convenience & price. The majority of promotion in the food sector is in unhealthy foods, hence 80% of a typical supermarket assortment can be considered unhealthy.
When healthier propositions are launched it has proven to be very challenging to integrate these products into daily food routines of consumers.

Healthier propositions are 2-0 behind, in promotion budget & consumer acceptence.

Let us change this game!
Let us be smart, creative, co-operative and spend budget on delicious & nutritious food concepts!
Let Mutrition contribute to a healthier consumer by supporting your portfolio optimization!

Mutrition offers a program to renovate or innovate towards delicious & nutritious food concepts within your portfolio/brand.
Mutrition can lead such a project applying marketing models and using market intelligence, all within the concept philosophy.

Specifically suitable for brand/product/category managers, nutritionists, R&D managers, product/concept developers and (small) business owners.

If you're qurious on the details of such a project and how this can work for your portfolio, send an email to ruud@mutrition.nl and we'll give you a call.

Or book directly an introductory session of 2 hours where your portolio is discussed and 2-3 directions for renovation/innovation are being defined. The investment is only €119,- which is being returned when a project follows this introductiory session.