Een serie artikelen op de maandag voor een prikkelend perspectief voor de week rondom marketingstrategieën en voedingsvraagstukken ter verdieping van de marketing & nutrition praktijk
Marketing Monday ---- conical vs straight shaped jars
Although I usually applaud outliers, those who dare to be different, Verstegen's use of conical jars for their spice range raises an eyebrow.
Marketing Monday ---- budget claim for deliciousnutritious food
Would that work, a proposition where deliciousnutritious food concepts bear a budget claim? A price per portion next to price per kg?
What if brands and retailers helped customers better understand not just how much they're paying, but what they're really getting for their money in terms...
Marketing Monday ---- ROZO & ROZI
While on holiday the question arises, write the weekly Marketing Monday post yes or no?
Marketing Monday ---- Mutritionist….Mutri….what?
Let's explain the what, why and how around my self-appointed title: Mutritionist
And what the link is with the marketing thought this week;-)
Marketing Monday — Wordplay to Boost Branding
This week, my marketing radar locked onto a fun and clever theme: wordplay in branding.
I spotted a variety of ads using creative twists of language that shows how wordplay can be a powerful tool to build brand identity, create emotional appeal, and boost recognition.
Marketing Monday ---- Market research for the P of Promotion?
🤔 Wait… Isn't market research just for consumer insights?
Well, yes. But what if it could do more?
Here's a marketing perspective on how market research can have a powerful secondary function: promotion
Marketing Monday: Clean Label in Gnocchi?
One might assume that gnocchi, like pasta, is inherently a clean-label product—simple and traditional. However, during my visit to the Food Ingredients Expo in Frankfurt last November, I had an intriguing conversation with Dawid Semrau from Eco-Corn, a dried potato supplier. When he mentioned "clean-label...
Marketing Monday ---- Gaming & delicious nutritious food
In a MarketingTribune article, Knorr's initiative to 'supercharge' vegetables in games was highlighted, the article also confirmed that delicious and nutritious goes hand-in-hand.
Marketing Monday ---- Gezondlekkere Voeding
Vanuit mijn overtuiging dat gezond en lekker onlosmakelijk met elkaar verbonden zijn, stel ik voor dat we voortaan deze twee combineren tot één concept: gezondlekkere voeding.
Gezondlekkere Voeding alsin Voedzame Verwennerij.
Marketing Monday ---- Salt & Iodine intake irt seaweed potential
In a podcast by I'm A Foodie on the excessive salt intake in Dutch diets, a related issue was highlighted: iodine deficiency was, is and remains an issue. This brings us back to a familiar yet underutilized solution — seaweed.
