Mutrition Maandag opent de week met een marketing- en nutritiongedachte die schuurt, verdiept en verbindt.
Over gezondlekker, omdat gezond óók lekker mag zijn.
Over Marketing Verbeterend Ondernemen, omdat marketing meer is dan reclame.
En over zeilen, een mooie metafoor voor markt dynamiek ;-)
Marketing Monday ---- van B'tje naar Z'tje naar ook VZ'tje?
In lijn met Seaweed Solutions een applaus voor Albert Heijn met haar aandacht voor B-Corp's = stimulans om de burger en consument dichterbij elkaar te krijgen
Ook een applaus voor Seaweed Solutions die MarCom kracht van Albert Heijn gebruikt om zeewier meer aandacht te geven =...
Marketing Monday ---- Marketing is tying together supply & demand
It may sound straightforward but in practice, especially in the food sector, it's as nuanced as offshore sailing. When you're sailing far from shore, the map alone isn't enough. You have to read the wind, adjust your sails, and keep the whole crew aligned. There's no single right...
Marketing Monday ---- Systemic approach & nutritional marketing
A systemic view by WUR on the dynamics behind healthy eating for lower income groups fuel my personal drive to focus on marketing & nutrition.
Marketing Monday ---- Gut health & Giraffe – its relation?
🦒 "Longer Than a Giraffe": What Arla's Gut Health Ad gets so right
Arla Cultura related a giraffe to its benefit around gut health,
Marketing Monday --- Flower Farm vs cat champ, who will flourish?
Flower Farm seem to alter their bold positioning, they seem to be shifting their narrative from "no palm oil" to "only sustainable palm oil.
From a marketing standpoint, I'd say: finally. This is a much-needed evolution in their positioning and a more credible, long-term direction.
Marketing Monday ---- Marketing lessons family weekend?
A family weekend is an interesting gathering that gives me several thoughts & observations.
In retrospect they might even provide some marketing lessons😉
Is such a lesson: routines over situation?
Marketing Monday ---- Marketing metaphore sailing
The metaphore of sailing towards marketing resonates well.
Response on the Mutrition day program receives mainly smiles.
Hearing others referring to this metaphore gives me a big smile😊
Marketing Monday ---- conical vs straight shaped jars
Although I usually applaud outliers, those who dare to be different, Verstegen's use of conical jars for their spice range raises an eyebrow.
Marketing Monday ---- budget claim for deliciousnutritious food
Would that work, a proposition where deliciousnutritious food concepts bear a budget claim? A price per portion next to price per kg?
What if brands and retailers helped customers better understand not just how much they're paying, but what they're really getting for their money in terms...
Marketing Monday ---- ROZO & ROZI
While on holiday the question arises, write the weekly Marketing Monday post yes or no?
