Mutrition Maandag opent de week met een marketing- en nutritiongedachte die schuurt, verdiept en verbindt.
Over gezondlekker, omdat gezond óók lekker mag zijn.
Over Marketing Verbeterend Ondernemen, omdat marketing meer is dan reclame.
En over zeilen, een mooie metafoor voor markt dynamiek ;-)
Marketing Monday ---- Mutritionist….Mutri….what?
Let's explain the what, why and how around my self-appointed title: Mutritionist
And what the link is with the marketing thought this week;-)
Marketing Monday — Wordplay to Boost Branding
This week, my marketing radar locked onto a fun and clever theme: wordplay in branding.
I spotted a variety of ads using creative twists of language that shows how wordplay can be a powerful tool to build brand identity, create emotional appeal, and boost recognition.
Marketing Monday ---- Market research for the P of Promotion?
🤔 Wait… Isn't market research just for consumer insights?
Well, yes. But what if it could do more?
Here's a marketing perspective on how market research can have a powerful secondary function: promotion
Marketing Monday: Clean Label in Gnocchi?
One might assume that gnocchi, like pasta, is inherently a clean-label product—simple and traditional. However, during my visit to the Food Ingredients Expo in Frankfurt last November, I had an intriguing conversation with Dawid Semrau from Eco-Corn, a dried potato supplier. When he mentioned "clean-label...
Marketing Monday ---- Gaming & delicious nutritious food
In a MarketingTribune article, Knorr's initiative to 'supercharge' vegetables in games was highlighted, the article also confirmed that delicious and nutritious goes hand-in-hand.
Marketing Monday ---- Gezondlekkere Voeding
Vanuit mijn overtuiging dat gezond en lekker onlosmakelijk met elkaar verbonden zijn, stel ik voor dat we voortaan deze twee combineren tot één concept: gezondlekkere voeding.
Gezondlekkere Voeding alsin Voedzame Verwennerij.
Marketing Monday ---- Salt & Iodine intake irt seaweed potential
In a podcast by I'm A Foodie on the excessive salt intake in Dutch diets, a related issue was highlighted: iodine deficiency was, is and remains an issue. This brings us back to a familiar yet underutilized solution — seaweed.
Marketing Monday – Iron Content Claims
Have you ever wondered which products contain iron or make content claims about it?
Some do, like Frutesse Extra Rinse Appelstroop (apple spread), while others, such as Tahin (sesame spread), contain iron but don't mention it at all.
Marketing Monday ---- swapper marketing
Recently, Albert Heijn launched the Swapper campaign in Belgium to promote healthier eating. I like – do you?
I like because every initiative that promote delicious & nutritious food habits is a win!
Marketing Monday ---- veggie & pulses in can or jar?
When you're looking for shelf-stable vegetables & pulses, what do you prefer, can or jar?
During a recent supermarket visit I noticed the difference between the shelfves of cans and jars.
