~Marketing like offshore sailing~

The metaphore of sailing a boat for the marketing function is often made.
The complexity of sailing a boat provides several similarities.
For example that the characteristics of the boat (company) and crew (personnel) provide a unique position compared to the other boats (competition) in the waters (market) & weather (market dynamics) they're cruising in.
For example that everyone on board contributes to the flow of the boat, likewise everyone in the company contributes to the market performance, not only the skipper or navigator or bowsman. 

There are two reasons why it is useful to apply this metaphor to your company & business.
1. For the marketeers in your company it provides a framework to create & maintain a comprehensive marketing program covering strategy, tactics and operational level
2. For the non-marketeers it can help to understand why, what and how marketing is relevant and is an integrated part of their specific job function

The result will be a broader and deeper understanding & application of your marketing within your company & personnel = a healthier business!You can apply this metaphor to your company on location with Mutrition, on a sailing boat!

Mutrition can take up to 4 people a day out on the water and combine theory with practice.
With over 20 years experience in both, marketing & sailing, a constructive and enjoyable day is secured.This opportunity is available with an own sailing boat during the sailing season that lasts for another couple of weeks this season.

Be invited for a last minute booking for the coming weeks into October, send a mail to ruud@mutrition.nl and we'll connect immediately.
This is a nice change of scenery into a floating meeting room which will contribute to the metaphore of marketing is like offshore sailing.

Relevant for marketing manager, brand/product manager, commercial manager, customer service, business owners as well as other departments in a company like operation manager, R&D manager, Q&A manager.