Mutrition Maandag opent de week met een marketing- en nutritiongedachte die schuurt, verdiept en verbindt.
Over gezondlekker, omdat gezond óók lekker mag zijn.
Over Marketing Verbeterend Ondernemen, omdat marketing meer is dan reclame.
En over zeilen, een mooie metafoor voor markt dynamiek ;-)
Marketing Monday ---- (supermarket) bread, delicious & nutritious?
Is bread category differentiated or standardized?
Last month I've joined the second session of 'graan gesprekken' about 'tasty tarwe' (wheat).
Marketing Monday ---- marketing = like offshore sailing
This first marketing Monday of this new year = about the metaphor 'marketing is like offshore sailing'.
This first marketing thought = about the question how you're going to optimize your marketing coming year?
Marketing Monday ---- Chocolate pack & branding
With December halfway, a topic on chocolate fits well in this chocolate month;-)
I'd like to share an observation around branding on chocolate packaging where there's great opportunity to optimize!
Marketing Monday ---- Peanut butter
The marketing & nutrition of peanut butter an interesting FoodPractice?
In f/u of the recent post by Lucas Metsaars (see below for the link) hereby some of my thoughts.
Marketing Monday ---- Well-being a competitive advantage?
If it is up to WOW | World of Wellbeing, it is! Not just a benefit, a basic right that from a company point of view creates a competitive advantage, I'd say….oh yes, bring it on…..
Marketing Monday ---- FI Europe 2024 take-aways
Marketing Monday ---- Nespresso paper coffee cups, indeed irresistible?
Great move but also a great way of wording?
Marketing Monday ---- Marketing irt exhibition
The marketing toolkit contains various promotion tools where an exhibition is still an often used tool even though there are plenty of alternative communication options.
Marketing Monday ---- Food Ingredients Frankfurt road trip?
Plans to visit Food Ingredients Europe 19-21 November and yet to plan your travel?
BE WELCOME TO JOIN my road trip including shop visits NL/DE!
Marketing Monday ---- Wholegrains proposition challenge
Taste & health are challenging to unite from a marketing proposition.
Consumers seem to have an association that 'healthy' is not as tasteful as 'indulgence' or 'unhealthy'.
Fibers in our diet are however a necessity and wholegrain flour contribute to that.
