Blog Mutrition Maandag

Mutrition Maandag opent de week met een marketing- en nutritiongedachte die schuurt, verdiept en verbindt. 
Over gezondlekker, omdat gezond óók lekker mag zijn. 
Over Marketing Verbeterend Ondernemen, omdat marketing meer is dan reclame. 
En over zeilen, omdat richting kiezen belangrijker is dan wind vangen.

Deze blogs zijn een uitnodiging aan voedingsprofessionals om samen aan tafel te gaan. 
Voor betere proposities, scherper marktonderzoek en productontwikkeling die klopt voor maker én gebruiker.

~ Marketing irt Exhibition ~

04/11/2024

Marketing Monday ---- Marketing irt exhibition
The marketing toolkit contains various promotion tools where an exhibition is still an often used tool even though there are plenty of alternative communication options.

~ Wholegrains proposition challenge ~

21/10/2024

Marketing Monday ---- Wholegrains proposition challenge
Taste & health are challenging to unite from a marketing proposition.
Consumers seem to have an association that 'healthy' is not as tasteful as 'indulgence' or 'unhealthy'.
Fibers in our diet are however a necessity and wholegrain flour contribute to that.

~ Relevance of marketing ~

14/10/2024

The image of marketing is debatable, the MarCom is mainly seen!
The relevance to spend time & budget is therefore too often questioned.
A missed opportunity, because bringing need with offering in a smart way together = what marketing is to me!

You've got apples....and apples

07/10/2024

You've got apples....and apples
FruitMasters compared "apples with apples", extensively.
In co-operation with market leader Essensor and research authority Wageningen University & Research. The objective is to set a new standard in the apple category with a 'smaakwijzer', a taste-test.

~Creativity irt marketing~

30/09/2024

Inspired by a nice column about the marketer and the necessity of creativity (see link below).
Based on numerous food projects where creative, original ideas were needed to achieve original and smart output
Given the low success rate of food innovations and/or renovations
The saying 'If you do what you did, you'll get what you got' has...

~ Seaweed, how to mass-market? ~

23/09/2024

The million-dollar answer is not in this Marketing Monday thought.
The interest & aspiration to find a solid answer is in this thought!
Seaweed = promising
Seaweed has many fans, mostly in the 'seaweed bubble'
Seaweed bubble covers mainly the industry, mass market however not yet
Mass-market(ing) of seaweed is the main challenge today!

~Marketing like offshore sailing~

16/09/2024

The metaphore of sailing a boat for the marketing function is often made.
The complexity of sailing a boat provides several similarities.
For example that the characteristics of the boat (company) and crew (personnel) provide a unique position compared to the other boats (competition) in the waters (market) & weather (market dynamics) they're...

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