Blog Marketing Monday

Marketing Monday ---- Fruit/veg marketing
Fruit & veg consumption decreased last year ;-(
Fresh Produce Centre stated that fruit declined 4% and vegetable declined 2% (see comment link to article). Does the marketing of fruit & veg favours extra attention?

Marketing Monday ---- Horecava marketing thoughts
The week after 4 days Horecava, largest foodservice event in lowlands.
The marketing take aways of Mutrition (and fellow food pro's)

Marketing Monday ---- (supermarket) bread, delicious & nutritious?
Is bread category differentiated or standardized?
Last month I've joined the second session of 'graan gesprekken' about 'tasty tarwe' (wheat).

Marketing Monday ---- marketing = like offshore sailing
This first marketing Monday of this new year = about the metaphor 'marketing is like offshore sailing'.
This first marketing thought = about the question how you're going to optimize your marketing coming year?

Marketing Monday ---- Chocolate pack & branding
With December halfway, a topic on chocolate fits well in this chocolate month;-)
I'd like to share an observation around branding on chocolate packaging where there's great opportunity to optimize!

Marketing Monday ---- Peanut butter
The marketing & nutrition of peanut butter an interesting FoodPractice?
In f/u of the recent post by Lucas Metsaars (see below for the link) hereby some of my thoughts.

Marketing Monday ---- Well-being a competitive advantage?
If it is up to WOW | World of Wellbeing, it is! Not just a benefit, a basic right that from a company point of view creates a competitive advantage, I'd say….oh yes, bring it on…..

Marketing Monday ---- FI Europe 2024 take-aways

Marketing Monday ---- Nespresso paper coffee cups, indeed irresistible?
Great move but also a great way of wording?

Marketing Monday ---- Marketing irt exhibition
The marketing toolkit contains various promotion tools where an exhibition is still an often used tool even though there are plenty of alternative communication options.